Ricki Kaplan ~ Portfolio

IKEA Guerilla Marketing

In its best, guerilla marketing interupts the normal routine of everyday life and makes people notice their product.

Ikea New York hosted a fabolous exhibition called Everyday Fabulous Exhibit. They invited people to come see how good design can transform the most ordinary day into something spectacular. The event consisted of their design team transforming NYC locations with Ikea products.

This is a great example of a disruptive, inventive, inexpensive, and creative stunt that would leave an impression on a passing consumer.


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