Ricki Kaplan ~ Portfolio


Resume

RedPeg Marketing, Alexandria, V.A.

Business Development Intern

  • Created presentation decks for new business initiatives
  • Oversaw construction for $900,000 government RFP
  • Participated in strategic development for major client re-branding efforts
  • Constructed capabilities packet to attract travel & tourism business

Client Services Intern, GEICO Account Team

  • Coordinated and supported six nation-wide experiential marketing mobile tours
  • Wrote Client Health Assessment, including recommendations for new business development for GEICO
  • Participated in training sessions, including resume workshop, interviewing skills & agency vs. brand life

Sept. 2008 – Present

www.redpegmarketing.com

The AD Agency, Washington, D.C.

Junior Account Intern

  • Wrote press releases and pitch letters, developed media lists, prepared fact sheets and tracked media
  • Conducted research and strategic planning for RFPs and accounts in government and real estate
  • Initiated 50+ new-business calls to present sales pitch of capabilities

May – Aug. 2008

www.theadagency.com

Admixture Ad Network, Washington, D.C.

Online Advertising Intern

  • Designed cost-cutting optimization system to increase efficiency for Google Ad Words
  • Constructed company database to analyze and monitor success of ads, websites and advertisers
  • Conducted and compiled in-depth market research on the Hispanic segment

Jan. – May 2008

www.admixturenetwork.com



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